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Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology  ashadm@rit.edu - @ashleyhenn
Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR   Bloggers on Steroids.
Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion
The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://www.youtube.com/5RITstudents
Buy-In ashadm@rit.edu - @ashleyhenn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],via @kprentiss
Lesson One:  ,[object Object],[object Object],[object Object]
The Students ashadm@rit.edu - @ashleyhenn Emily Okey  (@RIT_Emily) Interviewing Diversity  Ambassador Training Tech Training Jacob Nashville, TN Sophomore Packaging Science Phi Kappa Psi Photo House E-Board Christina Washington, DC Freshman Graphic Design Gamer Goofball Megan Colorado Springs, CO Sophomore Mechanical Engineer Girl Power Snowboarder Sabrina Chatham, NY Sophomore/Junior Changes major daily Photographer Lobbyist Kevin Port Washington, NY Freshman Physics Linux user Thespian
Lesson Two:  ,[object Object],[object Object],[object Object],[object Object],“ The more we understood what to expect out of each team  member, the better the result…” -Jacob “ The mix of students played a huge part in the success of the  project.” -Emily
Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production
Lesson Three:  ,[object Object],[object Object],[object Object],[object Object],“ The more we planned before hand the faster the process went, especially in editing.” - Emily
Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com
Lesson Four:  ,[object Object],[object Object],[object Object],[object Object],“ We started in September shooting anything around campus…  It became clear that we should have instead focused on individual  episodes with more of a story.” - Emily “ Social media platforms are easy to handle and maintain, like twitter which prior to this job I never got into, but I became hooked” - Jacob
The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch
Lesson Five:  ,[object Object],[object Object],[object Object],[object Object],“ The finished product is an always improving act.” - Jacob “ I’m really proud of all of the work we did and how we continued and keep continuing to improve” - Christina
The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers RIT Admissions: 42 subscribers 2011 FB page: 2,445 Monthly active users (May) Blog reads: 76,935 total (74 posts), 1040 ave. Twitter followers: 644 total, 92 average
What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours  More promotion New ambassador site
Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Buy-In What’s Next
Thank you. ashadm@rit.edu - @ashleyhenn

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Social Student Ambassadors #hewebROC

  • 1. Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology ashadm@rit.edu - @ashleyhenn
  • 2. Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR Bloggers on Steroids.
  • 3. Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion
  • 4. The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://www.youtube.com/5RITstudents
  • 5.
  • 6.
  • 7. The Students ashadm@rit.edu - @ashleyhenn Emily Okey (@RIT_Emily) Interviewing Diversity Ambassador Training Tech Training Jacob Nashville, TN Sophomore Packaging Science Phi Kappa Psi Photo House E-Board Christina Washington, DC Freshman Graphic Design Gamer Goofball Megan Colorado Springs, CO Sophomore Mechanical Engineer Girl Power Snowboarder Sabrina Chatham, NY Sophomore/Junior Changes major daily Photographer Lobbyist Kevin Port Washington, NY Freshman Physics Linux user Thespian
  • 8.
  • 9. Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production
  • 10.
  • 11. Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com
  • 12.
  • 13. The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch
  • 14.
  • 15. The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers RIT Admissions: 42 subscribers 2011 FB page: 2,445 Monthly active users (May) Blog reads: 76,935 total (74 posts), 1040 ave. Twitter followers: 644 total, 92 average
  • 16. What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours More promotion New ambassador site
  • 17. Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Buy-In What’s Next
  • 18. Thank you. ashadm@rit.edu - @ashleyhenn

Editor's Notes

  1. Intro.
  2. Here to see - a project I managed this year.
  3. Topics to cover in the next 45 mins. Three keys to making a project like this come together. Support, rock stars, to be organized.
  4. History - started blogs in 2004. Em & Casey wanted to add more video. Took that to next level.
  5. First, need support and then lobby for resources. Vassar peeps will understand - Others dream big.
  6. Show examples from other institutions. Use free platforms. I will share my numbers.
  7. Started Sept, Learning-Nov (travel), Trailer launch Dec. 1st ep. mid Jan with ED accepts. 10 eps Jan-May