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10 YEARS IN THE HOLE
A POSSIBLY CAUTIONARY TALE ABOUT BEING A
           HIGHER ED WEB GEEK




                Dylan Wilbanks
            University of Washington
         Presented at HighEdWeb 2010
http://www.flickr.com/photos/ari/2238969281/
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Cause And Effect
  Season 5, Episode 18
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
If you could send back a
message to yourself when
you first started in higher
  ed, what would it be?
http://www.flickr.com/photos/seattlemunicipalarchives/2696314438/
My 60 sec. CV
•August 1999: Join dotcom building
  site for accountants

•August 2000: Quit, join firm doing site
  internationalization + localization

•January 2001: Laid off (company was
  a Japanese tax shelter)
June 2001: UW
 Public Health
I didn’t intend to stay
     for 10 years.
I’m in it for the
 attache case.
Embroidered!
Ten years, ten lessons,
      ten stories
LESSON ONE
MISSION > STATEMENT
Brand Essence:
At the University of Washington, we have it: great
minds, fierce passions, creative energy, and
breathtaking surroundings. We share Seattle values
and drive for innovation with leading-edge
organizations that are shaping the world. But in
keeping with the spirit of our region, we don’t
believe it’s “the having” we should celebrate. It’s
what we do with it that counts. That’s what
animates our spirit of discovery: our heartfelt
commitments to building stronger minds and a
healthier world that will benefit all members of our
global society, and our leadership in producing
knowledge and integrated insights that are
changing the world for the better. It’s our
responsibility to lead because we can and we must.
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
TO CRUSH YOUR
ENEMIES, SEE THEM
DRIVEN BEFORE YOU,
AND TO HEAR THE
LAMENTATION OF THEIR
WOMEN.
GENERALIST

    http://www.flickr.com/photos/keithallison/3770642647/
My Job
•Web design            •Trainer
•Web development       •Writer/Editor
•Information           •Technologist
  architecture
                       •Accessibility
•User experience
                       •Social media
•Production graphics
                       •etc. etc.
•Photography
http://www.flickr.com/photos/quinnanya/4272985057/
So, what do you do?
Lesson: Avoid the
  identity crisis.
LESSON TWO
LOVE YOUR USERS
  AS YOURSELF.
http://www.flickr.com/photos/metrolibraryarchive/4010072085/
http://www.flickr.com/photos/mkhalili/3093401602/
Be crazy and relentless
about making the web
        better.
Be crazy and relentless
about making the world
        better.
Focus on what really matters: making
  users happy with your product as
  quickly as you can, and helping them
  as much as you can after that.  If you
  do those better than anyone else out
  there you'll win.

   Marc Hedlund, “Why Wesabe Lost To Mint”
http://blog.precipice.org/why-wesabe-lost-to-mint
Lesson: Fight for your
 users -- accessibility,
    usability, etc.
LESSON THREE
AUDIENCE
AUDIENCE



http://www.flickr.com/photos/seattlemunicipalarchives/3097689953/
UW School of Public Health Web Traffic by Audience
              (Based on 2009 Traffic, Not Perfectly Accurate)

           Prospective Students            Faculty/Staff/Students
           Alumni                          “Google Noise”



                             10%
                        5%


                  15%




                                             70%
Prospective students
    are Job 1.
Web Traffic by Audience, in the mind of research professor
        (Based on what professor thinks, from data he gathered from his head)


              Prospective Students                Faculty          Alumni
              Prof’s Research Project



                                         5%
                                               10%

                                                     5%




                              80%
“So why isn’t my
research project on
 the home page?”
http://www.flickr.com/photos/shanghaidaddy/4056336004/
Lesson: Find and befriend
the people that can knock
 some freaking sense into
 out-of-control processes.
LESSON FOUR
YOU SHALL KNOW
 THE TRUTH, AND
YOU WILL BACK IT
  UP WITH HARD
      DATA.
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Lesson: Data can
turn arguments, but
 use like a scalpel,
   not a hammer.
LESSON FIVE
FACULTY
FACULTY



    http://www.flickr.com/photos/peyri/2518883715/
If you’re faculty and
 you’re here today,
YOU ARE NOT THE
     PROBLEM.
http://www.flickr.com/photos/seattlemunicipalarchives/3312782596/
SKUNKWORKS
SKUNKWORKS
Having a skunkworks
  saved my sanity.
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Dangerous? You bet.
So long as you’re
     getting everything
     else done, you can
     work on the secret
            stuff.
Which is what Google does with the 80/20 plan.
Lesson: Always have
 secret projects, but
 the spice must flow.
LESSON SIX
MAKE TIME FOR
  THE NEW.
http://www.flickr.com/photos/seattlemunicipalarchives/2680241978/
http://www.flickr.com/photos/seattlemunicipalarchives/2680241970/
Experiment with new
code, new patterns,
     new tools
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Profile views: 91
Lesson: Try.
     Experiment.
But learn to discern.
LESSON SEVEN
YOU CAN’T KNOW
  EVERYTHING.
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
“I’ve always thought of myself as an
80 percenter. I like to throw myself
passionately into a sport or activity
until I reach 80 percent proficiency
level. To go beyond that requires an
obsession and degree of
specialization that doesn’t appeal to
me.”
 -- Yvon Chouinard, Let My People
Go Surfing
Confession time:
I suck at JavaScript.
Community lets me
  overcome it.
http://www.flickr.com/photos/seattlemunicipalarchives/4032460246/
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Lesson: Have your
    Scoobies.
LESSON EIGHT
TWITTER
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
95% of what we
 tweet are links.
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
http://www.flickr.com/photos/rakka/420157350/
Lesson: Sometimes, a
 little is as good as a
  lot, and it’s always
 better than nothing.
LESSON NINE
TEACHING
http://www.flickr.com/photos/seattlemunicipalarchives/4052882679/
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Teaching meant
 asking why I coded
things the way I did.
<br />

Why a space?
Lesson: Those who
can should teach.
LESSON TEN
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Tuition revenue has been increasing
     as state funding has been decreasing.


                               State Appropriations




I don’t have to tell you things are bad.
                               Operating Fee Revenue




                                            University of Washington
                                    Office of Planning and Budgeting
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
10 Years In The Hole: A Possibly Cautionary Tale About Being A Higher Ed Web Geek
Don’t let higher ed
make you become
       bitter.
Love the web
Love higher ed
  Love people
BUILD THE FUTURE


   Copyright 1962, The Craftsman Press, Inc. Fair use (non-profit education)
And let’s stop doing this.

                             http://xkcd.com/773/
Thank you.

     Dylan Wilbanks
      Twitter: dylanw
Email: wnalyd@gmail.com
Web: dylanwilbanks.com
 LinkedIn, Facebook, etc.

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